Pokepal
Newform is an innovative freelance community that hosts competitions to showcase the brightest design talent from around the world. In one such competition, I took on the challenge of creating a Pokémon spin-off brand—and PokéPals was born. A fun and friendly social media platform, PokéPals brings Pokémon trainers together to bond, battle, and belong. Whether showcasing their teams, finding new rivals, or sharing their adventures, PokéPals offers trainers a space to connect and thrive in the Pokémon universe.
Project Overview
Problem Solving
One of the key challenges was creating a brand that felt authentic to the Pokémon universe while introducing a fresh concept. The absence of an established design system meant building PokéPals from scratch—from selecting a playful yet cohesive colour palette to designing elements that embodied the adventurous and social spirit of Pokémon. Balancing nostalgia with modern design sensibilities also required careful consideration to appeal to both long-time fans and new trainers.
The result was a bold and engaging landing page that brought PokéPals to life. Featuring playful Pokémon-themed visuals, interactive elements like a "Find Your Next Rival" feature, and a clear call-to-action, the design perfectly encapsulated the fun and camaraderie of the platform. My entry earned 4th place in the competition and showcased PokéPals as a digital space where trainers can truly "catch 'em all" together. This project not only highlighted my design and storytelling abilities but also reflected my passion for crafting experiences that connect communities.
