Hops
House of Pops began in 2018 with a mission to redefine frozen treats by creating 100% natural, plant-based pops that are as good for the body as they are for the planet. Using real fruit, clean ingredients, and plastic-free packaging, they’ve built a brand that champions joy, wellness, and sustainability. From humble beginnings at a farmer’s market in Dubai to becoming a growing team of over 70, House of Pops has remained committed to its vision of being the number one health and wellness ice cream brand—one pop at a time.
Project Overview
Problem Solving
One of the biggest challenges House of Pops faced was a lack of a clear, cohesive brand identity. As a growing startup, their visual and verbal language hadn’t kept pace with their success, leading to inconsistencies and a diluted presence in a competitive market. Without strong foundations, it was difficult to maintain a unified message that showcased the vibrancy and health-forward ethos of their pops.
Through the rebrand, we developed a comprehensive design system that gave House of Pops a clear direction and a personality as fun and fresh as their product. This "north star" provided the foundation to guide every touchpoint, from packaging to social media, helping them transform into Dubai’s favourite, friendly frozen pop brand. Today, their brand is as bold, vibrant, and unforgettable as the pops themselves, setting them apart and paving the way for future growth.
